Scion

Campaign
Work Components
> Brand Research
> Logo
> Web Design
> Photography
> iPhone App
> Ambient Advertising
> Merchandise
> Photoshop
> Illustrator

Overview

About Scion

Scion is is a marque of Toyota appealing mainly to generation Y. They have relied upon guerrilla and viral marketing techniques with an urban appeal. The rebrand is focused on targeting a youthful and city dwelling audience.